Combining top-tier pre-game dining and exclusive pre-match briefings,The Ultimate is your ticket to the inner-sanctum.

Start your day with an exclusive and intimate lunch at two of Melbourne’s leading restaurants, Nobu or The Atlantic, where you will enjoy a pre-game hospitality experience like no other.

Hear from the game’s elite, premiership heroes, who will share their personal stories of their Toyota AFL Grand Final Day experiences. 

Following the pre-game event, you and your guests will be transported to the MCG where you will receive privileged access to a genuine money-can’t buy experience, before taking-up your premium reserved seating for the 2022 Toyota AFL Grand Final.


  • Premium reserved seat for the 2022 Toyota AFL Grand Final
  • An unrivalled pre-game dining experience at one of Melbourne’s top restaurants reserved exclusively for guests of ‘The Ultimate’
  • Interviews and appearances by top-tier AFL players and coaches, sharing their personal Toyota AFL Grand Final stories
  • Inner-sanctum ‘behind the-scenes’ pre-game experience reserved exclusively for guests of ‘The Ultimate’
  • Chauffeur transfers to the MCG
  • Access to a premium private bar within the MCG, accessible exclusively by guests of ‘The Ultimate’
  • Exclusive 2022 Toyota AFL Grand Final gift for all guests
  • Access to exclusive post-match hospitality venue


  • Nobu - $5,410 inc.GST
  • The Atlantic $4,410 inc.GST


Black & White Hospitality 
P: (03) 8412 0194